Contact and social media
Per Englund, Founder
+46 70 486 51 01
per.englund@hotmail.com
LinkedIn

Information
Visual identity and website designed and developed by Eng Lei Studios
Sailing images by Lasse Eklöf, Stockholms Enskilda Reklambyrå

Driven by a lifelong passion for training, water, and personal growth, I help individuals and teams unlock their full potential. As a certified coach, I combine clear coaching, intelligent training strategies, and a holistic approach that balances body and mind. My philosophy centers on clarity, long-term development, and creating the right conditions for people to thrive.

Sailing is my arena. I serve as an on-the-water judge for Swedish Sailing, covering team, match, and fleet racing in the Swedish National League among others, and I lead some of Sweden’s most prestigious regattas, including the historic Sandhamnsregattan (est 1897). Safety is always my top priority—a principle that guided my work as Head of Safety for the largest off shore race in the world, Gotland Runt.

Water has shaped my life in many ways. I also work with the Swedish Armed Forces as a swimming coach, blending technique, pedagogy, and mental training to deliver meaningful results.

My athletic background includes winning Gotland Runt, completing multiple Ironman races, and earning a podium finish in the legendary Ö till Ö Swimrun Championship—experiences that taught me endurance, focus, and respect for both body and nature.
In everything I do—whether training, sailing, or leadership—I strive to create safety, clarity, and sustainable development

Improving on-water performance through coaching, analytics, safety and education.